SOCIAL MEDIA USE POLICY, STANDARDS AND PROCEDURES

Purpose

To address the way residents and businesses communicate and obtain information about the NTN Driveshaft online, NTN Driveshaft (NTN) leadership may consider using social media tools to reach a broader audience. NTN encourages the responsible use of social media to further its goals and where it is appropriate.

NTN has an overriding interest and expectation in deciding what is “announced” or “spoken” on behalf of NTN on social media sites. This policy establishes internal procedures for the use of social media. This policy covers all departments within NTN Driveshaft.

Social media refers to activities that integrate technology, social interaction, and content creation. This media allows people to generate, organize, share, edit and comment on web content by means of RSS and other web feeds, blogs, mashups, widgets, wikis, podcasts, and photo- and video-sharing, to name a few.

General

  • All of NTN’s social media sites are under the control of NTN Corporate offices and must pass corporate standards in order to be published.
  • NTN’s website (https://ntnamericas.com) will remain NTN’s primary and predominant internet presence. Landing pages for specific needs will be permitted with the permission of NTN Driveshaft leadership.
  • Wherever possible, content posted to NTN’s social media sites will also be made available on NTN’s website.
  • Wherever possible, content posted to NTN’s social media sites must contain hyperlinks directing users back to NTN’s official website or an approved landing page for in-depth information, forms, documents, or online services necessary to conduct business with NTN of Columbus.
  • NTN’s social media sites shall comply with all appropriate NTN policies and procedures, including but not limited to
  • NTN’s social media sites shall comply with NTN’s conflict of interest code and applicable ethics rules and policies
  • Indiana law and relevant records retention schedules apply to social media formats and social media content. Appropriate retention formats for specific social media tools are detailed in NTN’s Twitter, Facebook, and Video Posting standards.
  • NTN will approach the use of social media tools as consistently as possible, enterprise-wide.

Guidelines for Public Postings on Social Media Sites

Users and visitors to NTN’s social media sites shall be notified that the intended purpose of the site is to serve as a means of communication between NTN Driveshaft and members of the public. NTN’s social media site articles, posts, and comments containing any of the following forms of content shall not be allowed and shall be removed as soon as possible:

  • Profane language or content;
  • Content that promotes, fosters, or perpetuates discrimination on the basis of race, creed, color, age, religion, gender, marital status, status with regard to public assistance, national origin, physical or mental disability, veteran status or sexual orientation;
  • Sexual content or links to sexual content;
  • Solicitations of commerce;
  • Conduct or encouragement of illegal activity;
  • Information that may compromise the safety or security of the public or public systems;
  • Content that violates a legal ownership interest of any other party
  • Content that defames or slanders another person

Users shall be informed that all posts are monitored by NTN personnel or their designee and are subject to law as outlined by the State of Indiana and will be archived for such purpose.  Users posting to NTN’s social media sites that NTN disclaims any and all responsibility and liability for any materials that NTN deems inappropriate for posting, which cannot be removed in an expeditious and otherwise timely manner.

  • These guidelines must be displayed to users or made available by hyperlink.
  • Note: Any content removed based on these guidelines must be retained, including the time, date, and identity of the poster when available (see NTN’s Twitter, Facebook, and Video Posting standards), in accordance with NTN’s policy on the retention of such information.
  • NTN reserves the right to restrict or remove any content that is deemed in violation of this policy or any applicable law.